As an accompanying program of the manifestation “Museums for 10”, in which almost all museums in Serbia participate every year during the month of May, the Regional Museum of Jagodina organized a photo contest “Photography in the Museum”. The aim of the contest is to popularize cultural heritage and affirm photography. The contest is being held for the first time this year with the desire to become traditional. It will be held twice a year: during the manifestation “Museums for 10” and on the occasion of the Day of the Regional Museum of Jagodina, which is celebrated on September 30. All submitted photos will be judged by a jury, and after judging, the selected shots will be presented in a virtual exhibition on the website of the the Regional Museum of Jagodina (www.jagodina.museum). This time, the invitation to participate has been sent to photographers from Jagodina, as well as to all visitors to the Museum during the manifestation “Museums for 10”. We hope that in the next period, this photo contest will cross local borders and gather photographers and photography lovers from all over Serbia, as well as that the exhibition of the most successful photographs will be moved from the virtual gallery to the real museum’s gallery.